Calm PR’s ethic and workforce is strongly journalistic; giving us the ability to think and act in a manner far closer to that of working journalists than most other PR agencies. For clients this means that Calm is able to:

• Identify and create strong newsworthy story ideas and deliver them throughout the UK and internationally.
• Respond with agility to current news issues to maximise opportunistic PR.
• 'Sell' ideas effectively and positively in journalistic 'language'.

Calm PR believes in a close working partnership with clients to maximise the impact of a full range of public relations techniques in support of their overall business objectives.

Calm, first and foremost, specialises in understanding the media across a broad spectrum rather than a particular industry sector and instead prefers to represent a wide portfolio of clients from different backgrounds with different PR requirements.

The result is a fresh and fully considered solution to PR; rather than tired 'off-the-shelf' solutions.

Every campaign is evaluated against predetermined targets set in conjunction with clients including: analysis of the coverage achieved, communication of key messages and economic validity of the campaign.

Please visit www.calmpr.com