5 years ago 1 spot on ITV would have delivered 60% of the country's audience.

Today’s market is very different. TV has fragmented into a digital platform, online has become a powerful part of any media schedule, outdoor is being used more than ever before and press is on the decline as more and more people are consuming their media in different ways.

At Calm we recognise return on investment and accountability is the key driver behind any media activity. For that reason we incorporate planning and creative from the outset of a project. Having each discipline under one roof ensures everyone has the opportunity to contribute toward and buy into creative ideas early and, importantly, identify and resolve creative production issues when they are on paper rather than in expensive TV, radio and media production.